How to Make More Money In Business by doing the Right Thing- Jeff Morill

Do you aspire to be entrepreneur? Do you thing successful business can only exist if you adopt unfair means and manipulative tactics? Do you want to be role model leader who walks along his team members and achieve success in life and business?

If yes, then this book is for you. This book is a very easy read and consists of common sense advice to build a business which will help the people and society at large by adopting fair means and good strategies.

The words of wisdom from this book are:

  • You can’t prepare for every possible eventuality at the beginning of a project. For most things, you just have to get started and figure it out as you go.
  • Former Herman Miller CEO Max De Pree said that the most important job of a leader is to define reality. Defining reality is telling the story of why your company exists, what you try to accomplish, how you go about doing it, and who does the work.
  • Team members who understand the “why” of the organization have a much easier time with the “how.”
  • Your work in defining reality is never done.
  • The ancient Greek philosopher Heraclitus said, “A man never steps into the same river twice, for it’s not the same river and he is not the same man.” You grow, as does your organization.
  • You’ll need to invest more effort to recruit people from different backgrounds, but your customers, coworkers, community, and corporation will all enjoy the benefits.
  • Hire people who are better than you whenever possible.
  • People respond differently to a wide variety of incentives. Consider all these things that propel some people, but not others: bonuses, verbal praise, status, recognition, titles, awards, time off, gifts, perks, food, promotions, and more. Each individual requires a unique approach.
  • General George S. Patton said, “Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.”
  • What is culture? It’s what your people do when you’re not looking. This is why management guru Peter Drucker said that “culture eats strategy for breakfast.” ‘
  • You can’t teach someone what to do in every situation, so your people will act on their values and training when making decisions.
  • Copywriter Walter Bernbach said, “If your advertising goes unnoticed, everything else is academic.” In other words, your business will suffer if you can’t figure out a way to communicate effectively with likely purchasers.
  • Superior customer service remains a profitable way to differentiate yourself from the competition, because much of the competition still can’t put all the pieces together.
  • First understand, then you’ll be understood.
  • As author Paulo Coelho put it, “A mistake repeated more than once is a decision.”
  • Leverage is just another word for power: the ability to confer benefits or impose costs on the other party. A mugger with a gun in a dark alley has significant leverage because your wallet is worth much less to you than your life.
  • F. Scott Fitzgerald said, “The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.”
  • Bias toward action will grow your business faster than procrastination. Over the course of a career, a prompt yes or no works better than a long, slow maybe.
  • Not deciding to decide is still a decision, and usually not a very good one. But sometimes the right decision is to do nothing. When all the options to move appear too risky, you might want to stay put. When these situations arise, just make sure you’re making an intentional decision and not just delaying.
  • Just make sure emotions work for you, rather than against you.
  • Mark Twain wrote, “We should be careful to get out of an experience only the wisdom that is in it—and stop there; lest we be like the cat that sits down on a hot stove-lid. She will never sit down on a hot stove-lid again—and that is well; but also she will never sit down on a cold one anymore.”
  • Philosopher Soren Kierkegaard said, “Life can only be understood backwards; but it must be lived forwards.”
  • When you don’t have any more problems, you’re dead. And while you’re alive, the sooner you accept that the process of fixing stuff is pretty much the whole shooting match, the better you’ll serve others and enjoy your life.
  • In Ernest Hemingway’s novel The Sun Also Rises, a character is asked how he went bankrupt.
    “Two ways,” he answers. “Gradually, then suddenly.”
  • Psychologist Williams James counseled, “The art of being wise is knowing what to overlook.”
  • Try to find at least one thing you can enjoy at work every day.
  • As author Derek Sivers says, “I usually get where I’m going by leaving where I’ve been.”
  • As the proverb says, a short pencil is better than a long memory.
  • Writing activates the subconscious parts of your mind that affect your decisions and behavior. Also, written goals make you accountable.
  • Be good to yourself. If you’re a workhorse, know when to take a break. If you’re a perfectionist, learn how to accept good enough.

To summarize:

“This isn’t a book about the automotive industry—it’s about how you can build a better business and a better world at the same time.
Long hours are necessary during the start-up phase, but business is a marathon, not a sprint, so you need to ease off once your business is established.

Jeff Morill

Useful Links:

Here is the link to the book:

Profit Wise – Jeff Morrill

And here is the author’s website: